Sean Helton is a communications and marketing leader with more than two decades of experience driving strategic messaging, brand positioning and stakeholder engagement across the public, private and nonprofit sectors.
He currently serves as Lead Communication Strategist at Florida Power & Light Company (FPL), the nation’s largest electric utility. In this role, he helps shape messaging around energy innovation, economic development and quality of life in Florida, including campaigns such as WonderFL and Florida First Sites, promoting the state as a premier place to live and work.
Prior to FPL, Sean spent over eight years as Vice President of Marketing at Enterprise Florida, the state’s principal economic development organization. There, he directed integrated marketing and communications strategies that elevated Florida’s global business brand, including the high-impact “Florida – The Future is Here” campaign, which generated hundreds of millions of media impressions worldwide. He also led digital transformation efforts that significantly expanded the organization’s social media reach and engagement.
Earlier in his career, Sean held leadership roles with the University of Central Florida Foundation and UCF Athletics, where he specialized in donor relations, storytelling and fundraising communications. He began his career in communications and operations roles with organizations including Lockheed Martin and Walt Disney Imagineering, building a strong foundation in project management, media relations and cross-functional collaboration.